Our first names


The first name in discretion

Simon Baker is Managing Director for the private client division of First Names Group in Luxembourg.

Simon is devoted to growing the Group’s international footprint with a strategic presence in Luxembourg. His confident and charming manner perfectly suits his role managing corporate services from consultancy to accounting, international tax planning to company and trust formation. Simon’s systematic quest to continually improve the quality of service to clients complements his strong commercial mindset and his ability to motivate everyone around him.

Motivation is what makes life interesting.

Starting his career in accounting in 1975, Simon earned a distinction for a Higher National Diploma at the Institute of Business Studies in the United Kingdom before heading south. In Harare, Zimbabwe he joined a Big Four accounting firm as an audit manager securing invaluable administrative knowledge, analytical techniques and a strong foundation from which to assess a true and fair financial view. A fellow of the Chartered Association of Certified Accountants, Simon is also authorised by the Luxembourg Financial Services Authority as a professional of the financial services sector. He speaks English and French fluently and can communicate in Portuguese and German too.

Wise and judicious, Simon really listens to people and responds to what they have to say. Coupled with his easy-going appeal, his long-term loyalty means that colleagues and clients have all become good friends.


The tiger fish that he caught on Lake Kariba now adorns a wall in his home in Luxembourg. A keen fisherman, golfer and sailor, Simon packs a lot into life. Always happy to travel, he visits his son and daughter who are both studying languages at different universities in the UK or given half a chance, holidays with them on a yacht in the Mediterranean.