Our first names


The first name in financial flair

Martin Horak is a Senior Client Accountant for First Names Group in Switzerland.

With over thirty years' experience in the accounting and auditing divisions in Swiss trust companies, Martin has the depth of knowledge that clients demand. He understands that professional precision brings confidence and he wants every client to enjoy absolute peace of mind.

Sometimes the questions are complicated and the answers are simple.

Martin joined the Group in 2007 and is responsible for the accounting, payroll administration and audit functions. He is a member of the Swiss Association of Certified Accountants and is also a Swiss Certified Specialist for Finance and Accounting. Always keen to develop his skills, Martin has worked for a number of highly reputable Swiss trust companies. He has held senior management roles at two Fortune 500 companies.

Martin has a very practical, down-to-earth approach to life - which includes a real commitment to diversity and inclusion. He believes everyone has the potential to contribute and is always prepared to make time to listen and learn.


Whoever said "€œthose who can -€“ do, and those who can'€™t -€“ teach" clearly didn'€™t know Martin; he does both, playing semi-professional football in the Swiss League as well as coaching teenagers within the local community. Martin strongly believes he can achieve anything that he puts his mind to, but always insists on playing by the rules. (A possible exception is his plan to defy the laws of gravity and one day complete a back flip on his mountain bike.)